Jubelation & fighting allergies

November 22, 2018

This week we welcome Jesse Wilson of Jubel Beers and Michelle Berriedale-Johnson, an expert in sensitive eating

The last seven days have been completely dominated by Brexit…cabinet this, no-deal that. One imagines that being an MP at Westminster has probably never been more exciting, even if the rest of us are sick of hearing about it.

One of the rumours to come out of the whole saga is that we, the UK, could have a bit of a food crisis on our hands. Whichever side of the fence you sit though, you can only admire some of the homegrown delights that there are to enjoy. So, you know what, stuff your Brexit for one hour. We want to talk UK food. 

Sue Nelson, Ollie Lloyd and Holly Shackleton don’t need to be told twice. Our three-strong presenting team were delighted to get chatting with our two guests this week.

Our first guest is somebody who has her finger on the pulse in the world of food and food sensitivity in particular. Michelle Berriedale-Johnson, on the back of a dairy allergy diagnosis in the family, has written countless books and created 1000s of recipes for people with allergies. Most of her great work can be seen in her own online magazines, such as Foods Matter. Michelle also created the FreeFrom Awards.

Our other guest has enjoyed less time in the business but has had an amazing start and is already being stocked in the supermarkets. Jesse Wilson explained how he and his co-founder were sick of drinking the same old lagers on the market, so decided to take matters into their own hands

As a result, Jubel Beer was created. The brief…not to be like everything else on the market. Well they’ve certainly cracked that. Their two brews, Urban and Alpine, are brewed with elderflower and peach respectively – they taste amazing.

Crack open a cold one (or two) and forget about bloody Brexit!

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